Our Story

Meet Your Designer - From Her Desk!

There’s a kind of quiet I chase when I design. No, it isn't silence, but stillness. The stillness where a woman meets herself, without performance, without pretence. That’s where my work begins.

I didn’t come into fashion with a plan to build a label. I came with a need to create - to translate emotion into fabric, memories into textures, stories into silhouettes. My first sketches weren’t born out of trends, but out of pure instinct, and that instinct hasn’t changed, not even a bit. 

I design for feeling, not for attention.

Over time, Label Puja Agarwal became a space for women who feel deeply. Women who live with intention, who speak softly but stand tall, who know that elegance has nothing to prove. My pieces are for them: for the moments they reclaim themselves, in the middle of a world that asks for too much, too fast.

The cuts I choose may seem effortless to many of you, but they are in fact - intentional. The fabrics: like our signature Giza cotton, are selected not just for how they drape, but for how they breathe. There’s a kind of luxury in comfort, in how a garment moves with your body, not against it. That’s what I create: timeless pieces that don’t overpower, but align. The ones that don't decorate, but honour.

What I cherish most is the connection. When a woman wears one of my pieces and says, “This feels like me,” I know it’s no longer confined to design. It's dialogue.

Label Puja Agarwal is an extension of who I am. It’s rooted in emotion, upscaled in detail, and above all, built with a kind of intimacy that you rarely find in fashion today. I don’t design for the many. I design for the few who understand that luxury doesn’t shout. It listens. It lingers.

And that is enough.